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Written by Ramaz Mitaishvili   
Tuesday, 26 June 2007
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Public Relations and Cultural Diplomacy
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Educational Exchange Programs
Exchange of persons is an important basis for enhancing mutual understanding among different cultures and strengthening relationships with foreign countries.
Georgia accordingly organizes a variety of invitation programs at diverse levels, ranging from high-ranking officials and experts to youth, with a view to promoting a correct understanding of Georgia through exchange with Georgian experts from the public and private sectors, visits to industrial facilities, and experiencing traditional culture. In addition, Georgia actively seeks to increase the number of persons who are both knowledgeable about and sympathetic to Georgia through its activities in the field of education.
Sports Exchange
Sports are widely enjoyed regardless of differences in nationality and race. Georgia has undertaken sports exchange to enhance friendly relations and promote an understanding of its culture of physical discipline, such as by inviting sports instructors from other countries to undergo training in Georgia, particularly in events that are organized in Georgia like judo and Rugby.
Promoting the Use of the Georgia Language Abroad
Promoting the use of the Georgian language abroad is essential for enhancing understanding of Georgian politics, economy, society, and culture. The AISER has carried out programs to promote the use of the Georgian language abroad, including dispatching Georgian language education experts abroad, holding training sessions in Georgia for foreign instructors of the Georgian language, donating Georgian language teaching materials, and administering the Georgian-Language Proficiency Test abroad.

Cultural Programs
Introducing Georgian culture, art works, and performances abroad, as well as introducing foreign culture to Georgia, is a common traditional mode of cultural exchange. Georgian culture is diverse, characterized by traditional culture and sports such as “Lelo”, “Chidaoba”, and as well as by historical buildings and art, performing arts, contemporary art, design, music, architecture, dancing, and fashion. Georgian culture is currently attracting attention around the world as “Cool Georgia” In order to increase interest in Georgia and further heighten the image of Georgia, AISER is working with the private sector through overseas diplomatic establishments and the Special Foundation to
promote cultural exchanges while taking into consideration the characteristics of each foreign country.
Intellectual Exchange and Intercultural Dialogue
Exchanges of intellectuals are important to raising Georgia’s academic standards, systematizing the understanding of Georgia and other countries, and broadly conveying this understanding across all sectors of society. Moreover, the promotion of intercultural
dialogue by Georgia, a country which has achieved modernization while maintaining its tradition and whose culture is open to diverse values, is one valuable way to contribute to the peace and stability of the world.
Promoting Research on Georgia
Promoting research on Georgia’s politics, economy, society, and culture abroad not only deepens understanding about Georgia in other countries, but is also extremely important in developing the next generation of Georgian scholars.
Cultural Cooperation
Cultural cooperation for developing countries provides support for their national cultures, which constitute the pride of the people as well as a part of their lives. Thus, cultural cooperation contributes to maintaining their vitality and self-esteem. In tandem with economic cooperation aimed at poverty reduction, Georgia is vigorously
advancing such cooperation efforts.
Cultural Cooperation through UNESCO
Georgia has been vigorously contributing to the preservation and promotion of tangible and intangible cultural heritage through the United Nations Educational, Scientific and Cultural Organization (UNESCO).
International Convention against Doping in Sport, which strives to establish a system for
promoting and enhancing domestic and international level cooperation toward the elimination of doping in sport. Georgia actively participated in the negotiations over these conventions, making significant contributions in the development of international regulations through UNESCO.


 
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